Eight September marketing prompts to boost your online presence

As the sun starts to set on summer (shudder), we step into September the season of transformation.

We like to think of September as a second new year, the wind down after the busy, social months. The slow descent into hibernation mode.

But hear us out. September can be viewed as a month with potential, growth, and a resumed commitment to health, wellness, and vitality.

A good time to re-focus on our health, habits and happiness.

It's important, too, to acknowledge that a season change can bring a lot of unwelcome and uncomfortable feelings for most. (We know summer isn't technically over yet but, September doesn't seem to give us us the same juice boost as June and July do.)

This provides an opportunity for you as a health and wellness brand to give prospects the dopamine boost that the sun supplies us with during summer. (Though it did seem a bit slack this year, right?)

With that in mind, here are some free content tips for the month ahead. Feel free to use these in your blogs, email campaigns or social media plans over the coming weeks.

September is not just about the weather changing; it's about transforming approaches to health. Celebrate #NationalReadaBookDay on September 6th by recommending a book that empowers your audience on their wellness journey.

It's also #ReadANewBookMonth too. Compile a list of revitalising reads to share with your audience.

As we step into #FriendshipMonth, acknowledge the strength of connections. More research shows that loneliness is on the rise, affecting our physical and mental health. Tell stories about how a connection with ourselves can cultivate a connection with others.

For all the fitness brands out there, #MoveMore September invites you to kick-start the month with more movement (obvious, right). But what does more movement mean? Better health? More endorphins? Focus? Motivation? An opportunity to meet others? Campaign idea: celebrate the joy of movement and inspire others to step into a transformative tempo!

Nutrition Brands: September brings us #OrganicAwarenessMonth. A good time to recognise the dedication of brands, producers, and farmers who bring organic products to life. Explore how Organic foods and products support a sustainable journey. Educate your audience on what it means to go organic, and give top tips on how to do this on a budget.

September 13th marks #PositiveThinkingDay. Could you use your marketing to uplift spirits and encourage a mindset shift? Or perhaps, you can engage your audience by sparking a debate. Does positive thinking work? Does it work in combination with other mind activity?

September 21st is #WorldGratitudeDay. Share content about the many benefits of gratitude practice. Is your audience scientific or spiritual? Share case studies relevant to them. And remember to create your own space of gratitude, too.

September 25th marks #NationalPsychotherapistsDay. Tell your story, share your achievements and show people the face behind the brand. Talk about the benefits of Psychotherapy and open up the conversation (you could run a Q&A session) for people to discuss any apprehensions.

Phew. Plenty to work with this month.

Your brand already has the power to inspire change, to be a guiding light for others.

If you're feeling suffocated by the industry noise and the ever-changing marketing landscape, let us help your brand breathe this September.

Contact us at branchoutmarketing.co.uk

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