Chat GPT's Birthday Present from the EU, Instagram's Mime-Acts and Going 'Fried' Turkey.
It's Marketing Monday - time to catch up on the latest in marketing!
We'll start with the Socials:
Instagram and Facebook have some changes in store. (When don't they? It's over and out for cross-messaging.
The ability to message and call a Facebook account (Messenger) from an Instagram account and vice versa will be taken away from the meta experience.
An excellent time to build that email list and keep all your leads in one place.
Videos posted from June 2013 (when Instagram first added video) to October 2014 may be missing audio.
An audio-vanishing mime act or time to up your video game and create some fresh content?
Keyword search is now available to all Threads users:
Head of Instagram, Adam Mosseri, announced that keyword search is now available to all Threads users.
This expansion will make finding conversations you're genuinely interested in easier. A handy tool for staying connected and a new-gen hashtag if you will.
Happy AI-anniversary Chat GPT!
Chat GPT celebrated its first birthday on November 30th. I asked it to share some cake with me, but it didn't quite get the sentiment. This reinforces the point that AI will never replace humans. After all, humans share cake. Fact.
Its birthday gift from the European Union (EU) is a historic deal to regulate artificial intelligence use.
The provisional agreement is poised to become the world's first set of laws governing the use of this transformative technology.
EU negotiators have agreed on rules overseeing globally recognised AI systems, including ChatGPT and facial recognition. Very AI-nteresting stuff.
Branch Out's campaign of the week:
Whether you're a fried food fanatic or not, KFC sure knows how to make an impact.
The 'we heard you, we saw you, we ignored you' campaign against Kentucky Fried Turkey had me laughing out loud at the screen (trust me, it takes a lot).
Demonstrating another bold and humorous marketing move, KFC is forthcoming in its reminder that sometimes, the customer isn't always right.
Long-form content is making a come-back:
Finally, Marketing Week has shared some exciting news for 2024 – long-form content is returning.
As we move into the new year, platforms are embracing extended content formats, signalling a return to long-form, be it videos, captions, or email campaigns.
Until next week!
Branch Out x