Three Social Media trends for 2023 (Health and Wellness Brands must read!)
As you know, I'm better at words than numbers. But analytics tell me that Branch Out reached over 256,000 last year alone. This Oscars-speech-worthy number has filled me with joy, confidence and gratitude. I want to thank my clients, my mum, my...
But tonight's award should go to social media. After all, it's spent over a decade fighting to prove its place in the marketing mix—and it's found it. The value of social media marketing is at an all-time high. That being said, 2023 businesses need to see the wood for the trees. We must adapt to share our messages and reach the right people creatively through these platforms. To give you a heads-up, here are three social media trends for the year ahead.
1) TikTok
We knew this day would come. I personally, have been reluctant about the TikTok trend since it became the most downloaded App in 2021. It's also worth mentioning that the platform is expected to reach 5 billion active users by the end of this year. So, the team at Branch Out decided to try it. And it's not so bad. We’re used to the 'reel' life through Facebook and Instagram. Branch Out's TikTok: @branchoutmarketing has 5.5k views after only a month's content. 5k more than if I wasn't using TikTok. This doesn't mean your business has to be on TikTok (it depends if it's where your audience is), but what can we take from TikTok:
2) Short-form content
‘Snackable’ content is short-form, easily digestible, and visually engaging. It is designed to communicate the message quickly and is tailored to be mobile-friendly. If you're an old-fashioned Tik-Tok denier like me, you can appreciate that a well-written, informative blog that educates and inspires is essential. But snackable content that is readable, relatable, and shareable also has an increasingly important role in a winning content marketing function.
3) Paid Ads *
Paid Ads *Shudders.* The algorithm is everchanging to adapt to the digital high street. It wants social accounts to engage. And it wants people to spend. Organic, priority posts are no longer friends and family. Instead, we see brands and sponsored ads. As a result, it has become harder to achieve results from purely organic social traffic. Ads enable brands to blossom through algorithms and connect with audiences unlikely to discover them otherwise. It's still crucial to post relevant, relatable organic content. The trick is to get the balance right. In 2023, increase your marketing budget to include a minimum of two paid ads monthly (approx. £40-£50).
All this said, your content depends on your audience's needs and engagement. Insights and analytics are your best friends for this. Try out the trends and see what sails. Also, have fun with it. Make sure the content you create aligns with your ethos and your enjoyment.
Chelsea x
Founder Branch Out Marketing