Three tips to write an engaging Health and Wellness Blog
A blog isn't just a buzz from the 2000s when many of us (guilty) thought they were an excellent way to land a dream job with our favourite magazine after college.
The statistics:
The average company that blogs receives 55% more website visitors.
Companies who blog receive 97% more links to their website.
70% of consumers learn about a company through articles rather than ads.
Source: Social Media Today
Blogs are essential to provide more shareable content than just your health and wellness products or service posts. Your prospects can share them with others across social media and online.
It's a great way to educate customers, provide tips or how-tos, and create more connections with your brand.
We want to share three tips to make your blogs bloom and connect with your customers.
Tip one.
Write to educate:
At a superior level, your business blog must educate. We talk a lot about content needing to inspire and engage, but the primary objective of blogging is to educate. To do this, research what your prospects are searching for on:
Q&A sites like Quora
Forums like Reddit
Social media platforms your prospects and competitors are using (they give away a lot).
Reflect on your research in your writing. Remember, you're the all-seeing and all-knowing that holds all the answers to their questions. You do. You know their pain points, you have the solutions to their problems, and you understand their needs.
Source: Exploding Topics
Have you done your research? Compile this into neat, simple and straightforward writing.
Short sentences.
Bullet points.
Relatable and relevant language. Check out our health and wellness writing hacks here.
Answer their questions through creative and compelling content. Speak directly to them so they know what to do after reading your blog. Book now. Sign up. Add to basket. Book now. Reach out.
Hint:
Still stuck? Could you look at your competitors? How are they blogging? What are their topics? Be inspired by them, but don't mimic them word for word.
Tip 2.
Write about a relevant topic and include associated keywords:
This will make up part of the research stage of your blog writing. Picking a topic can be as simple as 'I am a fitness coach. Therefore, I will post about the importance of keeping active in modern times.’
You can then keep expanding on a topic and explore different themes.
Seasonal:
'Five festive fitness routines for a bloat-free Christmas.’
Relatable to prospects lifestyle:
’Four ways to lead a more active lifestyle, without joining the gym.'
Storytelling:
'‘Sam’s journey: How I lost 10kg, gained life-long friends and discovered my dream career.’
Current:
The benefit of investing in Gym Wear, take our quiz to find the best fit for your fitness.
Notice what these blogs have in common? They are all relevant to the customer. Just remember, keep it relevant and keep it simple.
When putting your ideas on paper (or screen), carry out a keyword search. Keywords are popular words and phrases people type into Google.
The best way to search for keywords is by utilising the list above. For example, you can type in Google how you think your prospects would search for a business like yours in Google.
'Male fitness coach, Devon.' Great. Now, look at the results; what does it bring up? If you scroll down to the bottom of the page, Google will list the most popular searches. Here’s what it populated for us:
Male fitness coach devon reviews
Male fitness coach devon prices
Male fitness coach devon near me
Best male fitness coach devon
More research will need to be done here. But immediately, we can see that people are searching for the most affordable and ‘best’ male fitness coach.
So, the topic and keywords will form the blog:
How you can save money, gain muscle and improve your mental and physical health with Tom S, an accredited, five-star fitness coach in Devon.
Another critical point here. Refrain from bombarding your readers with lots of keywords. This hurts your SEO (what did it ever do to you?). The search engines consider this 'keyword stuffing.'
Tip three.
Structure your blog:
Structuring covers a whole host of things. Tone of voice. Format. Beginning, middle and conclusion. Not to sound all GSCE English, but the structure is vital to ensure your blog is readable, attractive and conversational. A bit like how we'd want a first date to be.
The tone of voice must be consistent with your brand. And if you haven't thought about your brand voice in a while, now is an excellent time to book a free consultation with us.
Your T.o.V must be conversational. Write your blog as though you are speaking to a friend. Be warm and be fluent. Not rigid. Or robotic. It does not sound very good. It seems forced. You do not want to sound forced. Would you like to book a consultation with Branch Out? Please click the button below. We look forward to hearing from you. *Shudders.*
Structure Recommendations:
Beginning: Present a problem to the reader. Open with a misconception or something that challenges the reader.
Alternatively, use a surprising statistic. Or directly address the reader with questions about the problem you are solving for them. Better yet tell a story the client can relate to.
Middle: Give those solutions! Tell the reader WHY the problem or the story presented at the beginning of the blog matters. Provide evidence (feedback, statistics, a favourable outcome following the opening story). Offer information on how to do something or overcome the challenge.
End: Conclude by providing a call to action for the reader. What's next? You've presented a problem and offered some solutions, but what does the prospect need to do next to make something happen?
To wrap up. Well, it's hard to. There is more we could say about successful blog writing. If you're still reading this? That's fantastic blog writing.
Book your free consultation today and we can delve deeper into blog wizardry and other strategies to market your beautiful business.
No time for blogging? Allow us to write one for you. Click the button above and book a call today.
Happy blogging,
#TeamBranchOut
P.S. did you enjoy the read? Sign up for the email list for more top tips below.