Finding inspiration in the Power of Now
In the bustling heart of London, amidst the urban chaos and the frantic pace, there lay a sanctuary of stillness in the Royal Albert Hall on October 2, 2023.
It was here I had the privilege to witness the wisdom and grace of spiritual author Eckhart Tolle, the man behind the timeless classics 'The Power of Now' and 'A New Earth.' I affectionately refer to them as the Bohemian Bibles.
I’ve grown much more accustomed to the tranquillity of rural life, so a trip to London is always a tad daring for the old nervous system.
Arguably, I lived in Bristol for seven years, but the alleged Banksy-bred city has a very country-bumpkin feel about it, me babber.
On the other hand, London's energy is electric, staggering, and stuffy... its rhythm is a world away from the tractor pace of the Devon countryside.
Yet, I couldn't have chosen a more fitting setting to experience the profound teachings of Eckhart Tolle.
The spiritual luminary, known for his humility and wit, captivated all of us with his presence that night.
It was as if London's edges dissolved, replaced by a sense of calm and unity that defied the urban hustle and bustle.
The word 'captivating' is often used in the content and copywriting industry. But how does one truly captivate?
Eckhart did this exceptionally well. And I think I know why. He is a fantastic storyteller who is as authentic as they come.
The message of presence and mindfulness is at the heart of Eckhart Tolle's teachings. He invites us to embrace the power of now, to be fully aware and engaged in each moment.
But in a world where many authors, speakers, and businesses make similar claims about mindfulness, meditation, and well-being, his genuine nature sets him apart—he's not trying to compete or claim his way as the ‘best,’ or the ‘only.’
Instead, he describes these concepts in a way that his audience can interpret and connect with on a profound level.
More importantly, though, he remains nothing other than himself.
His authenticity, unique personality and infectious way of speaking embodies precisely what we want the brands we work with to consider.
When we speak your 'brand', we aren’t talking about something fake or contrived, but real, raw and relatable.
But there was one part of his talk that has stayed with me: "It's not what you do; it's how you do it."
This simple yet profound statement holds the key to understanding the essence of Branch Out Marketing.
We create content, copy, and visuals, but what sets us apart is how we do it. We infuse our work with passion, a curious understanding of human connection, and an awareness of the human psyche.
We recognise stories' transformative power and ability to connect with audiences deeply.
Before we write a single word, we commit to research and take moments of reflection, much like meditation, to truly understand the message we want to convey.
This is the essence of Branch Out Marketing—the commitment to crafting content beyond words on a screen. Our narratives resonate, our messages inspire, and our stories connect.
It's not just about what we do but how we do it.
In a world that often rushes forward, Eckhart Tolle's teachings remind us to embrace the present moment and infuse our actions with intention and authenticity.
From then on, this philosophy guides our work at Branch Out Marketing, ensuring that our content reflects our dedication to meaningful, light, yet impactful storytelling.
In this mindful approach, we discover our work's true essence and connection to the world around us.
Keep growing,
Chelsea x
Founder-Branch Out