Ten Content Prompts to Carve into Your Health and Wellness Marketing Strategy this October
Nope, we can hardly believe it either.
October?
Q4 has hit us in the face quicker than the scarves we're pulling down from the top of the wardrobe.
As the leaves change colour and the air gets crisper (the part of autumn we all like, really), now is a good time to revamp your content strategy as a health and wellness brand.
The pumpkin picking season brings a unique opportunity to carve your content marketing and connect with your audience on a deeper level.
Not sure what this unique opportunity is? Don’t fear this halloween! Team Branch Out are here to help you craft captivating content that resonates with your audience.
Here are TEN (we're feeling generous) content prompts to carve into marketing strategy this October.
1) Book Month
Can books alone help us on the path to transformation? Or do they make up an integral part of the path to better versions of ourselves?
Fuel minds with knowledge this month by encouraging your audience to pick up a book that inspires health and wellness. We'd recommend sharing recommendations for reads that promote health and well-being.
Currently reading: The Diary of a CEO: The 33 Laws of Business and Life - Stephen Bartlett
You could consider hosting a virtual book club and sharing snippets from influential health and wellness authors. (Let us in on it if you do!)
2) Physical Therapy Month
If you're a physical therapist/physiotherapist. This one's for you! (And we're not talking about our founder’s lower back).
You improve a person's range of movement and quality of life and prevent further injury or disability. You have something very special to offer here; promote it!
October provides an opportunity to celebrate healing journeys and highlight the importance of physical therapy in rehabilitation and recovery.
Share those conversion-boosting success stories from clients who have benefited from your services.
Hint: A well-researched and SEO-driven blog by Branch Out offering tips and exercises for maintaining good physical health could increase your conversion rate. As more individuals seek preventative measures for sustainable health benefits, now is a good time to outsource your content. (Check out our flexi-service options.)
3) Sober October
Going sober this October? Know someone else that is? Support the movement by sharing the benefits of sobriety on mental and physical health.
Acknowledge that it takes more than willpower and bar avoidance. Resources and evidence-base-based content created for those participating will work really well in this campaign.
4) October 4th: Pumpkin Seed & Kale Day:
Yes, we thought it a bit odd, too. But it's Halloween season, so anything goes.
Perhaps, a nice excuse to share recipes and nutritional information about pumpkin seeds, kale and other autumnal foods.
These foods are packed with essential nutrients. Create engaging content on how these foods can boost health and wellness.
Share an insightful infographic about what to do with pumpkin seeds when the trick-or-treaters have been and gone.
5) October 5th: Poetry day
Roses are re...no, we can do better than that. We’re are all about words here at Branch Out, so we have a soft spot for poetry. (And digital marketing trends.)
Encourage your audience to express their feelings through words. Share your favourite poems on a blog, social media post or Email campaign (remember to keep them relevant), or host a poetry contest! We're going to have a go at writing one too.
This article by Google Arts and Culture explores how poetry provides ‘comfort and boosts mood during periods of stress, trauma and grief.’
‘Its powerful combination of words, metaphor and meter helps us better express ourselves and make sense of the world and our place in it.’
6) October 6th: World Smile Day
A smile can be the best medicine. Come to think of it, smiling is a natural drug.
Studies have shown that smiling releases endorphins, natural painkillers, and serotonin.
Together, these brain chemicals make us feel good from head to toe. Not only do they upgrade our moods, but they also relax our bodies and reduce physical pain. Learn about additional grin perks in this article by Very Well Mind.
7) October 7th: Forgiveness Day
Ah, the importance of letting go to heal. Today marks a good day to open up the discussion of the importance of forgiveness in mental and emotional healing.
At Branch Out, we find forgiveness in the small things. The unresponded email, the few-days-late invoice, and the algorithm changes. The more we let go of the small things, the more space we make for gratitude and compassion.
Offer guidance on how to practice forgiveness and let go of grudges. Share stories of forgiveness and personal growth.
8. October 10th: World Mental Health Day
On this crucial day, we must come together to emphasise the significance of mental health and the need for it to be prioritised daily.
Share resources, stories of resilience, and strategies for maintaining good mental well-being.
And don’t forget; to set examples for your audience. How do you make your mind a priority? What is your story? How can you lead by example and encourage people to trust in your brand as an authentic advocate for mental wellbeing?
9. October 18th: World Menopause Day
Take a pause for the menopause. If you're an expert in women's health, today is the perfect time to raise awareness about menopause and its impact on women's health.
A blog or email campaign to provide information, resources, and tips for managing menopausal symptoms will be welcomed by your audience.
Offer support and empowerment to those going through this stage of life, and better yet, offer discounts and promotions on your products or services in honour of this day.
10) October 24th: National Food Day:
At Branch Out, we’re always thinking about food. Many of us do. What time is lunch?
If your brand promotes nutrition, healthy eating or health foods, celebrate the importance of eating well today.
Share recipes, meal plans, and tips for making nutritious food choices.
Highlight the connection between a balanced diet and overall well-being, though acknowledge that it's tough to make healthy food choices when mainstream media favours the less so.
What do you offer that's different to other healthy eating brands? Where do people slip up most when adapting to better eating habits, and how can you help them?
We hope these prompts help you along the way this month. If you're unsure how to transform the prompts into connection, then book a free consultancy call.
This consultancy call is free of charge, with no obligation to seize our popular flexi-service opportunity (though we would recommend it).
Change doesn't have to be spooky. Contact us today, and let's get content carving together.
Our work aims to inspire positive transformations in your audience's lives. Your brand's voice can lead to a healthier and happier October and beyond.
Book a call now.
Team Branch Out ⍋